About
Sonia Cuff connects in person & online with the worldwide IT community, on behalf of Microsoft. As a Cloud Advocate on the Azure engineering team, Sonia's role is to educate, empower and upskill technical communities and capture feedback on how to make Microsoft Azure even better. With over 20 years' experience in tech, from large enterprises and government to small & medium businesses, Sonia is passionate about improving work & life for people in the IT industry.
Session
Who ordered all these tokens? Managing your AI costs.
TalkTokenmaxxing is out. The brakes are on AI spending unless it's delivering value and we can show business ROI. Learn how the Tokenomics Foundation is tackling this, and how the FinOps Framework provides the cross-functional collaboration and data-driven visibility you need to scale your AI workloads with confidence.
Speaking at
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Cloud Native AI Summit — Melbourne
October 28–29, 2026